For immediate release Contact: Ed Barks
Tuesday, July 11, 2017 (540) 955-0600
The third edition of “How Important Are Nonverbal Signals?” was published today. The report is authored by Ed Barks, President of Barks Communications.
The publication is designed both to help executives sharpen their nonverbal performance and to recognize subtle signals from others. “Nonverbal communication is part of a high stakes game,” Barks said, “whether you’re seeking to persuade reporters, policymakers, or an auditorium filled with an important audience.”
Nonverbal miscues can mean the difference between a positive headline and a public relations disaster; between a standing ovation and a fleeing audience; and between a successful public policy campaign and a Capitol Hill fail.
Reputation and success depend on strong communications skills, both verbal and nonverbal. That’s why the report recommends “regular reviews of your nonverbal performance when you speak in public, deal with reporters, and petition public officials…if you plan to increase influence for yourself and your organization.”
New sections in this edition include advice on how to learn by observing nonverbal behavior (Barks reveals that one of his favorite settings for this is the Washington, D.C. Metro subway system). He also adds a passage on society’s fascination with lie detection, underscoring how difficult it is to spot a liar. He incorporates some surprising findings from respected researchers on how many of us are able to detect dissemblers (hint: You are probably not one of them).
The updated volume also adds an appendix of suggested nonverbal exercises which, as Barks writes, is designed “to get you thinking and talking about how we communicate in this manner so that you can use it to your benefit in your everyday professional encounters.”
While based on rigorous research, Barks shuns an academic approach. He writes, “Most of my clients don’t care about the research methods surrounding nonverbal communications, nor should they. They care about results.”
“How Important Are Nonverbal Signals?” is available free of charge at https://www.barkscomm.com/wp-content/uploads/2017/07/Barks-position-paper-nonverbals.pdf .
Ed Barks helps his clients sharpen their messages and their ability to communicate them. They gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.