The 411 on Q&A Revealed

For immediate release                                  Contact:    Ed Barks
Tuesday, October 2, 2012                                              (540) 955-0600


“Day in and day out, smart, business-savvy corporate executives answer questions from reporters, public officials, and audiences of various stripes and sizes.” That is the opening passage from the newly issued position paper “Does Anybody Have Any Questions for My Answers? The 411 on Q&A.”

The author, Barks Communications President Ed Barks, writes, “When executives learn that there are ways to deal with questions on a message-driven basis, it is often like introducing them to a whole new world.”

“Amazingly, however, few have given thought to what they can do to properly manage their responses,” the paper continues.

“’Does Anybody Have Any Questions for My Answers? The 411 on Q&A’ is the latest in a series of resources designed to help executives sharpen their communications edge,” Barks said in announcing the paper’s release. “I strongly encourage our clients and prospective clients to put this advice into practice right away.”

As the paper notes, “The reality is you will rarely get an unfiltered chance to deliver your message. Q&A is a fact of life, so you had best be prepared to respond in a way that advances your chosen message.”

Barks writes about several techniques for managing Q&A, including “bridging,” “deflections,” and “sneak peeks.” He also offers advice on what to do when you don’t know the answer to a question.

The communications training consultant emphasizes that managing responses benefits both the questioner and the expert being questioned. As he states in the paper, “it gives your audience the information they bargained for when they decided to attend your presentation, or gives the reporter the information she seeks from you.” In addition, “It demonstrates you have what it takes to handle the heat in the hottest kitchen. It serves to raise your professional profile, enhance your reputation, and help your organization attain the goals you are working to achieve.”

Barks underscores the importance of anticipating three types of potential questions: Routine questions you expect to hear, friendly questions you want to field, and hostile questions that these Q&A techniques can help you manage.

“Does Anybody Have Any Questions for My Answers? The 411 on Q&A” is available free of charge on Barks Communications’ Research page.

Ed Barks leads communications training workshops for executives who want to enhance their reputations, and for organizations that want to achieve their long-term business goals. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4000 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.