Online Resource for Associations Now Includes Media Training Entry Authored by Barks

For immediate release                                  Contact:    Ed Barks
Thursday, February 3, 2011                                           (540) 955-0600


Association executives now have another reference source to gain insights into media training.

Associapedia, an online service of the American Society of Association Executives (ASAE), now provides clarity about media training thanks to Barks Communications President Ed Barks, who authored the media training page.

“I checked out what Associapedia could teach executives about media training,” Barks said, “and was surprised and chagrined to find nothing at all, so decided to pitch in and contribute.”

The entry he wrote defines media training as, “An interactive learning experience that prepares executives, spokespeople, and thought leaders to deal with reporters by sharpening their messaging and communications skills.”

The new resource goes on to explain who needs media training, what a workshop looks like, and where it takes place.

It also describes some of the benefits earned by organizations that utilize media training. As Barks writes, “Media training provides association-wide value. Key members, staff leadership, and in-house communications staff benefit when they learn how to sharpen the messages they deliver to members, consumers, collaborators, opinion leaders, and others.”

He also describes “an added set of benefits earned by the internal communications professional who hires a media training consultant. It solidifies the communicator’s value and expertise in the eyes of senior management, lends a fresh set of eyes and ears to assess what needs fine tuning, and delivers frank advice that employees may not be able to deliver politically to certain members or senior staff.”

“One of the most often ignored aspects of media training should be a commitment to enhancing career and organizational goals over the long run,” Barks said. “That’s why the Associapedia item answers the question, how much good does one media training workshop really do?”

Ed Barks leads communications training workshops that help executives boost their confidence and communications skills when they deal with reporters and members of Congress and when they speak in public. He also works with communications advisors seeking status and recognition. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 3500 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.