New Tip Sheet Reveals When Communications Strategy Fails to Work

For immediate release                                  Contact:    Ed Barks
Tuesday, September 19, 2017                                         (540) 955-0600


A new tip sheet from Barks Communications brings to light some of the situations that can derail communications planning efforts.

The new resource, “Your Communications Strategy: 10 Warning Signs,” lists cautionary conditions that clever companies work to avoid.

“Successful businesses plot their communications strategy in order to reach reporters, policymakers, consumers, members, and other target audiences,” said Barks Communications President Ed Barks. “Yet they often face hurdles when attempting to assemble that strategy.

“There is more at stake than just coping with a weak or non-existent strategy,” he continued. “An effective communications blueprint contributes to a company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses know that their reputations, business goals, and executives’ careers are in jeopardy when they see the warning signals flashing.”

Key indicators to be on the lookout for include:

  • A CEO upset with his company’s message development and delivery capabilities.
  • A communications staff that trembles when struggling to counsel the C-suite.
  • Leaders frustrated with getting their various departments to deliver concise, consistent messages.
  • Challenges onboarding communications and government relations staff.

Barks Communications assists businesses facing such challenges, helping them forge and execute their communications and messaging strategies, then providing training to help ensure timely and authoritative delivery.

Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. They gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.