New Research Explores Barriers to Thought Leadership

For immediate release                                  Contact:    Ed Barks
Wednesday, February 12, 2014                                     (540) 955-0600

“Remember a time not so long ago when you could generate some marketing copy, put it on your web site or in a brochure, and try to separate yourself from the competition? Those days are over.” That cautionary note begins a just-released research report authored by Barks Communications President Ed Barks.

The new resource is titled, But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles. Barks interviewed several luminaries in the thought leadership field as an integral part of his research.

“Whether you call it ‘thought leadership’ or ‘content marketing,’ it all boils down to leveraging knowledge to better help executives connect with consumers, clients, and communities,” said Barks.

But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles was written to aid CEOs and other C-level and senior corporate officers—and the communicators who advise them—seeking to burnish their reputations.

“The notion of thought leadership has been around for years,” Barks added. “Despite that, our culture—and our Moms—tell us to shy away from self-promotion. But Mom Told Me Never to Brag is designed to ease some of those psychological barriers and make it easier for today’s leaders to pursue a strategy capable of enhancing their careers, causes, and organizations.”

Barks’ new work sets forth why thought leadership is vital to raising an executive’s professional profile, how taking on a thought leadership role benefits his organization and career, how to brag without really bragging, and next steps that can amplify thought leadership capacity.

As the report concludes regarding thought leadership, “Act as if your career and business goals depend on it. They do, you know.”

But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles is available as a free download at

The new research report is the most recent in an ongoing series. Past reports include “The Lasting Effects of Media Training: Lifelong Learning or Temporary Phenomenon?” and “Can We Talk Off the Record? Resolving Disagreements, Increasing Understanding Between Reporters and Public Relations Practitioners.”

Ed Barks zeroes in on the messages and skills that executives need on a daily basis. They gain sharper verbal and nonverbal talents, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4600 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.