New Client Resources Published for Capitol Hill Visits, Social Media, Webinars

For immediate release                                  Contact:    Ed Barks
Tuesday, August 23, 2011                                              (540) 955-0600


Three new tip sheets covering a range of communications issues are now available to clients of Barks Communications. The new resources are designed to sharpen the communications edge of executives when they visit Capitol Hill, produce webinars, and utilize social media.

“These three new guides contain bite-size information that our clients can digest quickly,” said company President Ed Barks, author of the tip sheets. “The intent is twofold. First, they serve as a primer on how to handle webinars, social media, and advocacy visits to policymakers. Second, they provide a handy refresher before their next ventures into those areas.”

“Essentials of a Washington, D.C., Fly-in” notes that “Washington fly-ins in which your members visit Capitol Hill represent one of the most powerful means for delivering your message to policymakers.” The advice includes organizing a training session “to familiarize your grassroots advocates with pertinent legislation, your message, and the logistics of their visits.” It also offers useful tips on how to conduct the visit and how to follow up with elected officials afterward.

“12 Routes to Winning Webinars” explains, “While no substitute for face-to-face communication, webinars can be of some use in informational situations that don’t demand interactive learning.” It offers advice on producing more engaging events. For example, it suggests including photos, video, and easy-to-read graphs and charts as opposed to mind-numbing slides that actually encourage listeners to mentally check out.

“An 8-step Program for Using Social Media in Your Communications Efforts” offers advice on folding tools such as LinkedIn and Twitter into an overall communications effort. Among the key takeaways: “Never isolate your social media tactics” and “Realize that social media are simply new communications tools—nothing more, nothing less.”

The new tip sheets are available upon request from Barks Communications by calling (540) 955-0600.

Ed Barks works with executives who want to ensure their media training efforts result in long-term business success, and with subject matter experts who want to enhance their career paths. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 3800 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.