Media Training Content Is King on Revamped Web Site

For immediate release                                  Contact:    Ed Barks
Monday, February 10, 2014                                           (540) 955-0600


Executives seeking to sharpen their communications edge just got a boost, thanks to Barks Communications’ revamped web site.

“The redesigned web site views things from our clients’ perspectives,” said company President Ed Barks. “For example, one of the new features is a series of hands-on articles that covers how to deal with reporters, speak in public, and approach policymakers.

“These changes underscore our commitment to providing executives with the messages and communications skills they need on a daily basis,” he added.

“The web site of any communications training consultant should look at things from the client’s point of view,” he emphasized. “The days of web sites that were little more than glorified marketing brochures are gone. Knowledge is king, and the new reflects that new reality with content that will be kept fresh.”

The inaugural articles on the site include:

The site also includes useful research reports, position papers, and tip sheets authored by Ed Barks. Also included are links to The Media Training Blog, which presents fresh commentary, analysis, and advice to help executives communicate in public, as well as a link to Ed’s book, The Truth About Public Speaking: The Three Keys to Great Presentations.

The new site retains information on Barks’ services including media training, presentation skills workshops, Congressional testimony preparation, and keynote speeches.

The changes also feature a responsive design, making the site viewer friendly not only on desktops, but on tablets and mobile devices, too. “Any business that lacks a responsive web presence fails to recognize the trend toward mobile viewing. They shoot themselves in the foot by ignoring their visitors’ preferences,” Barks said.

Ed Barks zeroes in on the messages and skills that executives need on a daily basis. They gain sharper verbal and nonverbal talents, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4600 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.