Media Interview Advice Adds Fuel to Video Lineup

For immediate release                                  Contact:    Ed Barks
day, March 17, 2014                                               (540) 955-0600


Media sources now have a new means of upgrading their interview skills. It’s the latest video to debut on the Media Training page of the revamped web site.

The newly released piece is meant for executives and those who help prepare them for media interviews. In the video, Barks Communications President Ed Barks explains techniques designed to improve interactions with reporters, emphasizing the importance of message, technique, and attitude.

A message needs to be a cohesive unit, spoken in plain language, Barks advises in the video. As for technique, the more you practice, the better you get. And an attitude centered on opportunity gets executives closer to their organizational goals and career advancement ambitions, he says.

“Executives absorb information in different ways. Some prefer to watch. Others like to listen, discuss, or read,” he said. “We’re adding short videos to the mix on for those who are visual learners.

“These videos, typically one to two minutes in length, provide a solid jumping off point for executives seeking to improve their communications abilities when dealing with reporters, speaking in public, and petitioning policymakers,” he added. “Of course, they can find additional resources that treat various communications training subjects in greater depth on our web site and on The Media Training Blog.”

Future videos will cover such issues as crafting a magnetic message, testifying before Congress, and the truth about public speaking.

Ed Barks zeroes in on the messages and skills that executives need on a daily basis. They gain sharper verbal and nonverbal talents, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4600 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.