How Important Are Nonverbal Signals? Updated Report Provides Answers

For immediate release                                  Contact:    Ed Barks
Thursday, January 13, 2011                                           (540) 955-0600


How important are nonverbal signals? According to a newly revised report, body language cues “help transmit your message in a more persuasive fashion.”

The report is titled “How Important Are Nonverbal Signals?” Author Ed Barks, President of Barks Communications, writes, “The stakes are high when you communicate in public—too high to risk a nonverbal faux pas. Your next new client, big sale, promotion, or public affairs victory may hang in the balance.”

He notes that it is his job as a communications consultant to translate the research into information his clients can use to advance themselves professionally in their quests for “a healthier bottom line, a shinier brand, an increase in sales, or brighter career options.”

Heeding only one isolated nonverbal expression is dicey, Barks cautions. “Taking signals out of context can lead to significant misunderstanding.” The report provides examples of such situations.

Message matters above all else, he emphasizes. “After all, you decide to speak before an organization or choose to allow a reporter to interview you because of the message you seek to impart, not because you want to impress them with your ability to raise an eyebrow or enunciate perfectly.”

“Cast a wary eye upon anyone who claims their ability to teach you acting methods will, in and of itself, transform you into a good speaker,” he writes. “While they may have experience when it comes to displaying body language, they likely have little to no expertise in helping you craft your magnetic message. Ignoring that aspect would prove risky for you and your organization.”

The report concludes with action steps readers can take to sharpen their nonverbal communication abilities. It also includes a list of recommended resources for lifelong learning.

“How Important Are Nonverbal Signals?” is available free of charge at

Ed Barks leads communications training workshops that help executives boost their confidence and communications skills when they deal with reporters and members of Congress and when they speak in public. He also works with communications advisors seeking status and recognition. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.