Focus for New Year: Move Clients Closer to Goals

For immediate release                                  Contact:    Ed Barks
Thursday, January 6, 2011                                             (540) 955-0600


The new year brings a renewed commitment from Barks Communications to foster genuine, long-lasting improvement for its clients.

“To be sure, most clients are interested in sharpening the communications edge of their executives who deal with reporters, deliver presentations, and interact with members of Congress,” said company President Ed Barks. “That is why they ask for our help.”

“However, there must be a larger end goal in mind than simply completing a communications training workshop,” he continued, “a goal to advance the organization’s objectives and to fast forward the participants’ careers.

“That can only be achieved when we concentrate on improvement over time, not just offering one lone ‘here today, gone tomorrow’ workshop.”

Barks’ main effort to spur this type of ongoing improvement involves adding lifelong learning components to every client engagement. The approach will vary from case to case, depending on the specific needs of each client.

Following each executive communications training workshop clients will receive a concise, action-oriented report that includes assessment of the existing situation, growth noted during the session, and common sense improvement strategies to pursue. Those examples could include a series of workshops spaced over the course of a year, quarterly phone check-ins, Barks’ attendance at a client’s presentation to offer instant feedback, and more.

“I fully understand this is not business as usual in the communications training world,” Barks acknowledged. “If clients don’t want this type of ongoing professional improvement, we can’t force it upon them.

“What I want to do is reset their default switch to continued improvement and away from one-time quick hits. This approach better serves our clients by helping them work toward their organizational and personal goals.”

To place additional emphasis on the long-term improvement of its clients, one of Barks’ 2011 research projects will delve into the lasting effects of media training.

Ed Barks leads communications training workshops that help executives boost their confidence and communications skills when they deal with reporters and members of Congress and when they speak in public. He also works with communications advisors seeking status and recognition. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 3500 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.