Ethics, Distance Learning Sections Bolster Revamped Buyer’s Guide to Communications Training Consultants

For immediate release                                  Contact:    Ed Barks
Wednesday, March 20, 2013                                         (540) 955-0600


Successful organizations prepare their spokespeople to face the press, public, and lawmakers by seeking outside counsel from an expert communications training consultant. Their search for the right advisor just got easier thanks to the newly revised edition of A Buyer’s Guide to Communications Training Consultants.”

“Every organization encounters challenges when it comes to media interviews, speeches, and Congressional outreach,” said the author, Barks Communications President Ed Barks. “’A Buyer’s Guide to Communications Training Consultants’ offers a road map to help find the right media training, presentation skills, or legislative testimony training consultant for their situation.

“This resource belongs in the library of every communicator in Fortune 1000 and Inc. 500 corporations as well as large associations,” he added.

“There are a lot of skilled training consultants—and a lot of pretenders—in the marketplace,” Barks cautioned. “’A Buyer’s Guide to Communications Training Consultants’ helps organizations find the best match for their specific needs while avoiding the unqualified generalist.”

The revised publication preserves the popular appendix of 20 questions to ask potential consultants. It also retains such practical advice as determining:

  • Whether a consultant’s practice truly concentrates on communications training.
  • His thought leadership, as evidenced by the books and articles he has written.
  • The consultant’s proficiency in teaching both message development and communications skills.
  • How the advisor encourages ongoing professional development at the conclusion of each training workshop.

The guide also adds new sections in two important areas. First, it discusses the need to consider the ethics stance of potential advisors. As Barks writes, “Scope out what emphasis your consultant places not only on his own ethical performance, but on encouraging such behavior among his clients when they deal with the media, speak in public, or petition public officials. After all, a consultant who condones lying in public puts you in jeopardy.”

The second new section covers the benefits of face-to-face communications training workshops, especially in light of recent shifts toward online distance learning. Writes Barks, “In my experience, teaching even the most skilled executives how to communicate effectively in public requires the ‘laying on of hands.’ There are simply too many subtle nonverbal cues that are missed when two individuals are not in the same room.” He cites research to support this viewpoint.

The newly updated edition of A Buyer’s Guide to Communications Training Consultants” is available free of charge at

Ed Barks zeroes in on the messages and skills that executives need on a daily basis. They gain sharper verbal and nonverbal talents, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4400 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.