Communications Strategy Videos Focus on Media Training, Reputation

For immediate release                           Contact:    Ed Barks
day, October 26, 2017                                     (540) 955-0600


“What happens during a strategic media training program?” That’s an inquiry Ed Barks often gets. To answer the question, he has produced a new video titled, “Media Training: A Strategic Approach.”

As he explains in the video, “There is no single, pat answer—or at least there shouldn’t be,” adding, “Every project is different because every situation is different.”

The bottom line, Barks notes, is that any communications training program must support a business’ bottom line goals, be they financial, reputational, or public policy-oriented. “Media training is more than just making your executives talk pretty,” he emphasizes.

Barks, President of Barks Communications, also released a second new video: “Communications Strategy: Your Reputation at Risk.”

“When it comes to strategy, some internal communications teams are up to the job; some are not,” he discloses in his new production. “This weakness could be due to inexperience, incompetence…even indifference.”

He outlines the value of working with a consultant to ease the path to improvement. That could entail “working with your consultant once a week, once a month, or anything in between. You may even decide to bring him on site for a week or two initially.”

As always, Barks encourages viewers to contact him for further information and to discuss any of the concepts in his videos.

Executives in need of communications strategy services can view “Media Training: A Strategic Approach” at

Businesses concerned with their reputation and how a strategic approach supports their objectives can check out “Communications Strategy: Your Reputation at Risk” at

Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. They gain an enhanced reputation, bottom line results, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.