Barks Updates Buyer’s Guide to Communications Training Consultants

For immediate release                                  Contact:    Ed Barks
Thursday, April 13, 201                                                 (540) 955-0600


Savvy businesses recognize the need to craft magnetic messages for their key issues and to deliver them with impact. That makes finding the right fit in a communications training consultant imperative.

Ed Barks helps sort through the options with the publication of his newly revised position paper, A Buyer’s Guide to Communications Training Consultants.

“Magnetic messaging is vital when businesses deal with the media, deliver presentations, and pursue their public policy objectives on Capitol Hill,” Barks said. “Finding the right fit in an expert advisor can be a challenge. A Buyer’s Guide to Communications Training Consultants is designed to expedite that search.”

The updated guide offers a list of questions companies should ask potential consultants. Among them:

  • What percentage of your business involves training specifically?
  • What published books or training guides do you offer participants?
  • What books and articles have you written?
  • Do you prefer extended engagements that lock in our spokespeople’s learning or one-off, one-size-fits-all seminars?
  • Do you offer a reduced professional fee if I sign an agreement for multiple engagements?

“Some consultants are practiced at working with large, complex organizations while others have only dealt with small non-profits,” Barks added. “It’s important to approach matters with eyes wide open. A Buyer’s Guide to Communications Training Consultants does just that by sketching out a road map to help find the right media training, presentation skills, or Congressional testimony consultant for each company’s unique situation.

“The guide helps businesses weed out public relations generalists who claim expertise specific to messaging, strategy, and training. In truth, they haven’t dedicated the years needed to achieve that specialized expertise,” he continued. “The stakes are too high to risk your reputation and your bottom line by working with an ill-equipped amateur.”

The newly updated edition of A Buyer’s Guide to Communications Training Consultants is available free of charge at’s-Guide-to-Communications-Training-Consultants.pdf.

Ed Barks helps his clients sharpen their messages and their ability to communicate them. They gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.