Barks Sheds Light on “Off the Record” Interviews in Online Resource

For immediate release                                  Contact:    Ed Barks
Tuesday, August 2, 2011                                                (540) 955-0600


Association executives now have an up-to-date reference source to gain insights into “off the record” media interviews.

Associapedia, an online service of the American Society of Association Executives (ASAE), now includes an entry based on research conducted by Barks Communications President Ed Barks. He co-authored the Associapedia entry with Steve Erickson, Chief Communication Officer for the American College of Cardiology.

“The notion of off the record spurs lively discussion among communicators,” Barks pointed out. “We’ve got to find a way to arrive at a common definition and agree upon some basic steps to help both communicators and reporters navigate this specialized type of interview.”

As the submission notes, “Many experienced public relations (PR) practitioners have utilized the technique skillfully throughout their careers; others go so far as to claim naively that one is never off the record.”

Barks’ original research was issued in the report “Can We Talk Off the Record? Resolving Disagreements, Increasing Understanding Between Reporters and Public Relations Practitioners.”

The report defines such longstanding journalistic terms as off the record, “on background,” and “not for attribution.” It also offers 10 recommendations intended to increase understanding between journalists and communicators. That material is included in the new Associapedia listing.

Ed Barks works with executives who want to ensure their media training efforts result in long-term business success, and with subject matter experts who want to enhance their career paths. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 3800 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.