Article Reveals How to Conquer Thought Leadership Obstacles

For immediate release                                  Contact:    Ed Barks
Tuesday, January 21, 2014                                             (540) 955-0600


Once upon a time not so long ago, an organization’s executives “could create some marketing copy, put it on your website or in a brochure, and be done with it.” So writes Barks Communications President Ed Barks in a just-published article in Associations Now.

In his commentary “It’s Not Bragging, It’s Leading: Overcoming Thought Leadership Hurdles,” he spells out the “three principal means of delivering high-value content: speaking, writing, and research,” and offers advice on how an executive can maximize each tool to enhance his thought leadership profile.

“Our society generally frowns upon self-aggrandizement. Most of our moms cautioned us not to brag,” the article continues. To overcome what Barks calls the “Mom hurdle,” he advises that “bragging—done subtly, using substantive content—can help you advance your association and its mission.”

The article is based on Barks’ forthcoming research report, But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles, available at It appears in the Leadership section of Associations Now online, a publication of the American Society of Association Executives (ASAE).

Ed Barks zeroes in on the messages and skills that executives need on a daily basis. They gain sharper verbal and nonverbal talents, greater confidence, more opportunities for career advancement, and achievement of long-term business goals. He is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 4600 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.