What Communications Pros Need to Know about Reporter Jargon

For immediate release                                  Contact:    Ed Barks
Monday, April 27, 2020                                                   (540) 955-0600

Communications executives need to understand reporter lingo and be capable of translating it for their C-suite and other spokespeople. Barks Communications President Ed Barks has published a position paper to facilitate that mission.

“A Reporter’s Glossary: Journalistic Terms of Art” reveals definitions for a cornucopia of insider journalistic expressions. The new resource illuminates:

  • The distinctions of clarifications, corrections, and retractions
  • What to do with an IFB when participating in an SMT
  • How to accommodate TV reporters who say they need B-roll
  • Why media training needs to be a comprehensive series of events, not a one-off, check the box situation
  • The peculiarities of off the record, on background, and not for attribution

The new guide for communications experts joins Barks’ coronavirus crisis communications resource web page, taking its place alongside other papers, videos, and tip sheets.

The new resource was originally scheduled for release in May. “Our current emergency and the concomitant need for immediate information led me to accelerate matters,” Barks explained of the expedited publication date. “My hope is that this contribution will make the job of communications and government relations executives just a bit easier as we work through the calamity together.”

In the paper, Barks encourages readers to use the lexicon in “A Reporter’s Glossary: Journalistic Terms of Art” when interacting with reporters and when advising executives who deal with the press.

He also invites them to suggest additional terms of art, noting that the report is intended to be a dynamic resource.

Ed Barks serves as an advisor to communications executives to improve their companies’ messages and how they deliver them, and to government relations executives who want to reach their public policy goals. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business goals. He is the author of A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.