Unlock the Secrets to a Magnetic Message

Here’s how you can score Ed’s newly revised position paper, “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.”

“One messaging misstep and your reputation — one you have probably spent many years and much energy cultivating — is out the window. Good luck repairing it. That will prove a long, slow, painful — and sometimes unsuccessful — odyssey,” reads the updated resource.

A magnetic message is mandatory for any business that hopes to succeed. A healthy bottom line — be it financial, reputational, or public policy- related — rests upon a company’s spokespeople to define and deliver that message. Victory in the court of public opinion is also at stake.

Discover the secrets when you get “Eleven Elements to Model a Magnetic Message” by joining Ed’s Communications Community.

Need to turn around on a dime with a response to the media? No time for a formal media training workshop? “Express Training” is the answer.
Call (703) 533-0403 or send us an email to start the train rolling.