Remote Media Interviews Are Here to Stay, New Paper Posits

For immediate release                                  Contact:     Ed Barks
Tuesday, November 23, 2021                                           (703) 533-0403


Barks Communications President Ed Barks today published a position paper titled, The report provides needed direction for companies seeking to sharpen their spokespeople’s performance during remote video interviews with the press.

Most businesses have written directives in place for functions ranging from technology to personnel. Many, however, have paid little to no attention to this emerging facet of their reputation and public image — remote exchanges with reporters.

“A stellar performance before the media leads to reputational riches,” Barks noted. “Smart C-suite leaders realize this and, more importantly, act to enhance their spokespeople’s performance.

“At the other end of the spectrum, a poor showing causes reputational damage that may well be long lasting,” he continued. “Poor performers are destined to watch their business and public policy goals go swirling down the drain.”

These factors create a need for clear, real world guidance. That’s what “Remote Media Interviews Are Here to Stay” delivers. Among the features covered in the paper targeted toward communications practitioners and the spokespeople they counsel:

      • A series of best practices to implement.
      • A catalogue of worst practices to avoid.
      • An outline of who needs to be involved in structuring video media interviews.
      • Good news regarding job opportunities for TV producers and directors who have been subject to layoffs.

Of critical importance, the paper also includes an action plan smart companies can utilize.

“Remote Media Interviews Are Here to Stay: How Your Spokespeople Can Thrive” is available online for a limited time from Barks Communications.

Ed Barks is an author and communications strategy consultant who works on extended engagements with Fortune 1000, Inc. 500, and association clients that want to refine their message and sharpen their executives’ communications skills. They gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business and public policy goals. He is the author of three books: Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers, and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5500 spokespeople how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.



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