New Guide Helps Advocates Succeed on Capitol Hill

For immediate release                                  Contact:    Ed Barks
Wednesday, November 2, 2011                                     (540) 955-0600


The job of grassroots public policy advocates just got easier thanks to a new publication, Five Minutes with Your Member of Congress: Navigating Your Next Washington Fly-in.

As author Ed Barks writes in the introduction, “No matter the type of your organization, government plays a large role in what you can and cannot do. Make no mistake, your organizational success hinges on your public policy efforts. And success inside the Beltway doesn’t come easy.”

The new guide is designed to aid both corporate and association advocates who venture to Capitol Hill in attempts to persuade lawmakers to support or oppose legislation. It stands as a companion to Barks Communications’ “Climbing the Hill” seminars which help organizations prepare their advocates for dealing with their elected officials during Washington, D.C., fly-ins.

“A one-day workshop will certainly help corporate and association advocates advance their cause,” said Barks. “The fact remains, however, that successful organizations take the long view, building relationships with policymakers over time. Five Minutes with Your Member of Congress helps them reinforce those public policy goals.”

The new resource explains how to prepare for a fly-in and how to conduct visits with members of Congress and their staffs. Of prime importance, it also devotes time to following up after a visit—a critical and all-too-often ignored aspect.

“Before the bloom is off the rose and everyone returns to their workaday world, coordinate your follow up actions and next steps,” Barks writes. Among the steps he endorses: Sending thank you notes, inviting policymakers on site tours and to speak at organizational meetings, and gathering and acting upon feedback derived from those who participated.

Five Minutes with Your Member of Congress: Navigating Your Next Washington Fly-in is available for $14.95 by calling Barks Communications at (540) 955-0600. Special rates are available for group purchases.

Ed Barks works with executives who want to ensure their communications training efforts result in long-term business success, and with subject matter experts who want to enhance their career paths. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications since 1997, he has taught more than 3800 business leaders, association executives, government officials, athletes, entertainers, non-profit executives, and public relations staff how to succeed when they deal with the media, deliver presentations, and testify before government officials.