Messaging Workshops

How many times have you seen an executive flub an interview on CNBC? What about that presentation you attended where the speaker droned on and on, never getting to the heart of the matter?

What causes these communications snafus? Often it is due to sloppy messaging. The sad fact is some executives fail to think through what they want to say in advance, or they lack the self-control to say it. As a result, they meander meaninglessly.

How can you and your business avoid a similar reputation-ruining fiasco? By fashioning a magnetic message and mustering the discipline to stick to it.

That’s easy to say, yet begs the question, how do you go about it? Sorry to tell you there is no easy, one-size-fits-all solution. It’s a challenging endeavor.

That’s where Barks comes into the picture. We help you deal with messaging matters such as:

• • • Crafting a magnetic message for the first time
    • Waterproofing a message that leaks like a sieve
    • Assessing your current messaging before you take it on the road
    • Sharpening your message for the media, a major presentation, or advocacy before policymakers
    • Recovering from a message disaster

Schedule a no-risk, confidential conversation with Ed Barks. Every messaging effort is unique, so be prepared for a deep conversation featuring no-nonsense dialogue.