Ed inaugurates a new audio series called “Ed-itorials.” They will reveal how he thinks about the world of communications and public affairs — what’s good, what’s bad, and what needs to change. Granted, it’s a shift of direction. Most of the content produced until now — be it audio, video, or written — has focused on strategy and tactics. For instance, how to deal with the media or what it takes to deliver a superior presentation.
This new series of Ed-itorials is opinion based. They will not so much examine how things work, but why they work (or don’t) and how they can be improved or, if past the point of no return, why they deserve to be demolished.
Ed-itorials dig into such topics as the silly notion that a crisis is really an opportunity, why he misses radio news, and why and when CEOs should take stands on issues in the public eye. These audio pieces are typically one minute or so in length, much like a radio or TV editorial would be.
And what would an editorial be without an allowance for listener response? Email Ed with your reactions, and post your comments on LinkedIn when they appear there or on his Communications Strategy TV channel.