Enhanced Buyer’s Guide Lifts Curtain on Working with Communications Strategy Consultants

For immediate release                                  Contact:    Ed Barks
Tuesday, February 23, 2021                                           (703) 533-0403


Magnetic messaging and strong communications skills are vital for executives who deal with the media, deliver presentations, and advocate before policymakers. That’s why their businesses need to find a communications strategy consultant capable of guiding them along the path to success.

The path to finding the right match can be strewn with potholes. To help companies find a smooth ride, Barks Communications President Ed Barks has published an update to “A Buyer’s Guide to Communications Strategy Consultants.”

“Even with our current work from home environment, a strong due diligence effort is essential when seeking the right communications strategy consultant,” said the author.

As the document states, “This buyer’s guide is designed to help you sort through your options. It also outlines some of the questions you should consider and some of the answers you need to hear as you launch your search.”

Adds Barks, “It is crucial that companies have the right questions lined up — the questions capable of guiding them to a rational, profitable decision.”

Among the suggested questions contained in “A Buyer’s Guide to Communications Strategy Consultants:”

  • Do you prefer extended engagements that lock in our spokespeople’s learning or one-off, one-size-fits-all seminars?
  • What is the name of the individual who will lead my program?
  • How much independent research do you typically conduct before beginning a client’s program?
  • What published books or guides do you offer participants?

As the guide notes in its conclusion, the right communications strategy consultant provides “the guidance your company needs if you hope to achieve a higher communications capability in the weeks, months, and years ahead.”

That capability, Barks said, “moves companies toward achievement of their business and public policy goals. That really should be the measuring stick.”

Another valuable aspect of the guide: It helps weed out generalists who claim expertise specific to messaging, strategy, and training when they in truth have little depth of expertise with those concerns.

The new edition of “A Buyer’s Guide to Communications Strategy Consultants” is available on the Research page of the Barks Communications website.

Ed Barks works on extended engagements with Fortune 1000, Inc. 500, and association clients that want to refine their message and sharpen their executives’ communications skills. They gain an enhanced reputation, greater confidence, more opportunities for career advancement, and achievement of long-term business and public policy goals. He is the author of three books: Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers, and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5500 spokespeople how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.