Barks Activates Solutions to Keep Executives’ Communications Skills Sharp

For immediate release                                  Contact:    Ed Barks
Tuesday, April 7, 2020                                                     (540) 955-0600

Rising to meet the demand for virtual professional development solutions, Barks Communications has created innovative programs to help companies stay afloat during the coronavirus emergency.

The purpose of the new offerings is twofold, according to company President Ed Barks. “First, we want to keep communications skills sharp during these challenging times. Second, smart businesses recognize the need to prepare for emergence from the crisis ready to hit the ground running faster than the competition.”

The virtual programs are available in three formats:

  • Fundamental Track: A one-time brush up
  • Leadership Track: A 6-week fast track program
  • Influencer Track: A 6-month mentoring program

“Among the risks businesses face right now and weeks into the future — at a minimum — are the dwindling capabilities of C-suite and other spokespeople to keep their communications skills sharp,” Barks added. “Their skills will erode with the passage of time and lack of normal practice activity. Our programs provide a critical bridge.”

Whether dealing with the media, delivering presentations — particularly with so many executives unschooled in how to present on video conferencing tools — or keeping advocacy efforts fine-tuned, companies need to dig deep for creative ways of keeping their communications and public affairs endeavors on point.

Clients taking advantage of the new programs can opt to focus on any of Barks’ areas of expertise: Communications strategy, media relations, public speaking, or advocacy.

Ed Barks serves as an advisor to communications executives to improve their companies’ messages and how they deliver them, and to government relations executives who want to reach their public policy goals. They gain an enhanced reputation, more opportunities for career advancement, and achievement of long-term business goals. He is the author of A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers and The Truth About Public Speaking: The Three Keys to Great Presentations. As President of Barks Communications, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and advocate before policymakers.