How Media Training Can Help Grow a PR Agency

For immediate release                           Contact:    Ed Barks
Wednesday, March 8, 2017                                      (540) 955-0600


Public affairs and public relations agencies are constantly on the lookout for greater client loyalty, competitive advantages in a tough marketplace, and budget-boosting service offerings. Now they have a clear path to achieve all three goals.

A new tip sheet authored by Barks Communications President Ed Barks shows how agencies benefit when they collaborate with an independent communications training consultant. “Grow Your Agency; Partner with a Media Training Consultant” provides real world advice that helps agency leaders build their businesses.

“It’s not easy running an agency when you need to keep often-demanding clients happy, compete for employees, and balance the books,” Barks explains. “’Grow Your Agency; Partner with a Media Training Consultant’ is intended to relieve some of the pressures on agency executives that build up day-by-day. We even give them language they can use to include media training in their proposals, thereby increasing their service offerings.”

Flexibility is the key since agencies may need Barks’ media training expertise only once a month or once a year. They can use it on-call, only when need arises.

Barks also advises how to fine tune messaging for clients, a weak point in certain agencies. Additionally, firms that collaborate with Barks can take advantage of a free “Lunch and Learn” course that strengthens professional development programs for their workers.

“For mid-size agencies in particular,” he continues, “it’s important to get things right the first time. One error in judgement can prove fatal. Unlike the global conglomerates that can tap deep resources, smaller firms are often one bad decision away from shuttering the doors.”

Among the advice Barks delivers in the new tip sheet:

  • Save budget dollars by not hiring unnecessary full-time employees.
  • Reinforce client loyalty by providing training services that competitors already offer.
  • Increase overall revenues by featuring media training as a routine part of the agency’s service offerings.
  • Place an experienced communications training consultant on retainer to ensure ready access to his expertise.

Barks also announced today an update to another of his tip sheets, “A Handy Checklist to Prepare Your Next Presentation,” designed to help speakers as they steel themselves to deliver any type of talk. Both resources are available on the Research page at

Ed Barks helps his clients sharpen their messages and their ability to communicate them. They gain an enhanced reputation, more confidence, added opportunities for career advancement, and realization of long-term business goals. The former radio broadcaster is the author of The Truth About Public Speaking: The Three Keys to Great Presentations, and community organizer at The Media Training Blog. As President of Barks Communications since 1997, he has taught more than 5000 business leaders, association executives, and other experts how to succeed when they deal with the media, deliver presentations, and testify before government officials.